Brand Management - Create a new sub-brand for Ted Baker plc (new make Essay

Brand Management - Create a new sub-brand for Ted Baker plc (new make up range) - Essay Example bulences within the British and the international market, the firm needs to prepare in advance a careful plan for the relevant initiative estimating the effectiveness and the feasibility of this project in the long term. In order to design the plan related with a specific product, we should primarily examine its potential market in terms of the customers’ preferences as they have been observed in relation with similar products. In this context, it is suggested by Henderson et al. (2000, 112) that ‘the building of a brand starts with a precise definition of the target customer group and its needs and expectations and proceeds to a realistic assessment of how well the brand currently meets them’. From a similar point of view, Dennis et al. (2002, 355) noticed that ‘branding is well known for consumer products but power has shifted from manufacturers brands towards retailers while the term image is more common than brand in the context of shopping centres, but branding may become more important’. In accordance with the above, the design and the development of a brand can be a challenging task especially when the targeted market is a competitive one (like in the case of UK). The proposed product will include a series of sub-products. More specifically, the firm is interested in launching a series of make up products including: a make up crà ¨me, a make up powder, a mix – make up product (crà ¨me and powder in one product) and a compact make up product which will be characterized for its long duration. The careful examination of the British market – especially of the specific sector – showed that this market is offered for the specific product. More specifically, in accordance with a series of statistics published by Market Research Portal (2006) the value of British cosmetics market is estimated to approximately 1.5 billion Euros for 2006. On the other hand, it is noticed that ‘over the past five years the make-up market has seen vibrant growth of

Belonging Essay Example for Free

Belonging Essay According to Maslow’s hierarchy of human needs, love and belonging is what drives human existence. We search for a sense of belonging every day of our lives, not realising that it is our perceptions and attitudes towards belonging that determine the fulfilment we experience. We can choose how we belong and the level of fulfilment we experience by changing our perceptions and attitude. This concept is expressed through the poetry of Peter Skrzynecki’s â€Å"Immigrant Chronicle†, Marc Foster’s film â€Å"Finding Neverland† and Nam Le’s short story â€Å"Love and Honour and Pride and Pity and Compassion and Sacrifice. Skrzynecki communicates the way that his perceptions and attitudes towards belonging affected his ability to feel fulfilled and content from a cultural perspective through his poetic anthology â€Å"Immigrant Chronicle†. In â€Å"Feliks Skrzynecki† the poet describes the admiration he has for his father and the way that he can remain connected to Poland in his mind whilst living in new country. Skrzynecki uses the word â€Å"gentle† to define his father, demonstrating the level of respect he has for him. He references the saying ‘keeping up with the Joneses’ in the line â€Å"Kept pace only with the Joneses/ Of his own minds making† to communicate that his father is able to feel content and fulfilled by choosing to stay connected with Poland, but only in his mind can he do so because they now live so far away. Skrzynecki doesn’t understand how his father can choose to belong, demonstrating his confusion by saying that his father is â€Å"happy as I have never been. † We begin to understand that Skrzynecki’s attitude towards belonging to his Polish heritage reflects his feelings of disconnection in the poem â€Å"Ancestors†. The line â€Å"where sand and grasses never stir† is a metaphor used to represent the stagnation of Skrzynecki’s connection with his Polish heritage. He is plagued with guilt and frustration as a result of his disconnection and this is demonstrated through the accusatory nature of the figures in his dream. The use of alliteration communicates Skrzynecki’s threat: â€Å"Standing shoulder to shoulder†. Skrzynecki does not realise that it is his own perceptions and attitudes that prevent him from belonging to his Polish ancestors, and this is reflected in his use of rhetorical questions throughout the poem: â€Å"how long is their wait to be? † Skrzynecki’s attitudes towards belonging begin to change in the poem â€Å"10 Mary Street† and a greater sense of fulfilment is communicated. Skrzynecki references his own poem â€Å"Feliks Skrzynecki† in the line â€Å"tended roses and camellias/ like adopted children. † This demonstrates that Skrzynecki’s perception of his father’s sense of belonging to his garden had changed. In â€Å"Feliks Skrzynecki† Skrzynecki felt excluded because his father â€Å"loved his garden like an only child†. In â€Å"10 Mary Street† he realises that the sense of belonging he shares with his father is greater than the connection his father has with the garden and that to him it is just like an â€Å"adopted† child. This change in attitude leads to the last poem of the anthology â€Å"Post Card† in which Skrzynecki comes to the realisation that he has the ability to choose where and how he belongs. He writes of a post card that has been sent to him by a friend visiting Warsaw, the town in Poland where he and his parents once lived. Skrzynecki gives a description of the post card that is plainly devoid of emotion until the last line: â€Å"The sky’s the brightest shade. † This line is positively connoted and reflects Skrzynecki’s realisation that he has the ability to connect with Warsaw. Skrzynecki directly addresses the town by stating â€Å"I never knew you. † This personifies the town and further demonstrates the poets growing connection. Skrzynecki uses the qualifier â€Å"for the moment† to undercut the line â€Å"I never knew you† which is repeated in the fourth stanza. This demonstrates that Skrzynecki recognises that he doesn’t feel a sense of belonging to his Polish heritage, but that he is willing to explore it. He once again addresses the town with a rhetorical question in the fourth stanza: â€Å"What’s my choice to be? † This directly communicates that Skrzynecki understands that he has a choice about connecting to his Polish heritage and belonging, whilst also conveying his sense of indecision. Throughout the entire anthology Skrzynecki communicates his feelings of disconnection from both Australian and Polish cultures. Post Card† is Skrzynecki’s resolution as he is content with acknowledging that he doesn’t have to belong, and at the same time recognising that he doesn’t have to feel excluded from his Polish culture either. He uses the last lines of the poem to communicate that he does feel some sense of belonging to Warsaw, through personifying the town as speaking to him: â€Å"On a rivers bank/ A lone tree whispers:/ â€Å"We will meet before you die. † This externalises Skrzynecki’s new perceptions and attitude towards belonging and his acknowledgement that he will visit Poland one day and then make the choice as to whether or not he belongs to it. Marc Foster’s â€Å"Finding Neverland† alludes to the perception that a place where we belong can be created, through imagination as well as relationships. The protagonist James Barrie James Barrie is the protagonist in â€Å"Finding Neverland† and uses his imagination to create a place where he can hide from the unhappy reality of his failing plays and marriage, a place where he belongs. Foster demonstrates Barrie’s sense of not belonging at the beginning of the movie, when we see the playwright peeping through the stage curtains at the audience in the theatre. This shows us that Barrie is anxious, an emotion that is juxtaposed with those of the laughing, relaxed theatregoers. His anxiety and inner turmoil is further demonstrated when a point of view camera shot shows us that Barrie is imagining a rain storm with a colour pallet of dark blues and blacks within the theatre. The repeated image of a door is used to demonstrate the disconnection between Barrie and his wife. For example, when Barrie asks Mary if she would like to join him on a walk to the park she declines via a shout through a closed door. During another scene Mary and Barrie are left bickering, and are again disconnected by doors when the couple retire to their separate bedrooms. The doorway into which Mary retreats is dark and presents a sense of gloom for the woman, but Barrie’s doorway reveals brightly coloured parkland. This is where we are introduced to the concept of the imaginary Neverland and the purpose it has in allowing Barrie to choose to exist in a world where he belongs. When Barrie meets the Davies family his perceptions and attitudes towards belonging begin to change. The strong relationship he is forming with the four young boys and their mother is represented through the shared experience of imaginary worlds. The scenes swap back and forth between the Davies’ back yard and an old western tavern where the boys play a game of ‘Cowboys and Indians’. Likewise, a setting of a quiet, countryside pine forest becomes an Amazonian jungle in which the Davies’ family are pirates awaiting to be appointed to the crew of Captain Barrie. The editing is fast paced to show that the sense of belonging that Barrie and the Davies are developing through their relationships with one another is becoming stronger. Barrie comes to the realisation that he can belong outside of his imaginary world. Foster uses close up shots that are shared between him and the Davies boys, which communicate the strong bonds of love and friendship that they have with each other whilst also demonstrating Barrie’s new perceptions of belonging. Barrie has a choice as to whether he belongs in reality or in Neverland. Nam Le’s â€Å"Love and Honour and Pity and Pride and Compassion and Sacrifice† also demonstrates that perceptions and attitudes determine an individual’s ability to belong, through the relationship between a young writer appropriately named Nam and his father. In the title of his short story, Le references William Faulkner and the verities that define human interaction. The words become Nam’s influence in adapting his perceptions and attitudes towards belonging throughout the story. Nam struggles over whether he should use his father’s account of surviving the My Lai massacre as a fourteen year old boy and later Vietnamese prison camps after the fall of Saigon for a writing assignment. A strong sense of disconnection is evident between Nam and his father, demonstrated through the use of short, blunt sentences and pronouns that separate the two characters identities from each other: â€Å"He loved speaking in Vietnamese proverbs. I had long since learned to ignore it. † Nam is influenced by his mentors who tell him that â€Å"ethnic literature is hot†, but he questions whether Faulkner’s verities would apply to any ethnic literature that he could write when he doesn’t feel a sense of belonging to his Vietnamese heritage. Nam feels pressured to get his story done, and the only thing breaking him free of his writer’s block is his father’s past: â€Å"F**k it, I thought. I had two and a half days left. I would write the ethnic story of my Vietnamese father. † Personal pronouns are used in this example to communicate that Nam is writing the story for his own gain, and not his father’s because there is no sense of belonging in their relationship. The use of profanity suggests that there is internal conflict within Nam and guilt over not feeling a true sense of belonging with his father and Vietnamese history. Nam’s attitude towards feeling a sense of belonging to his father’s story changes when a friend tells him that the reason he respects his writing is because he doesn’t â€Å"exploit the Vietnamese thing. † He feels a sense of shame for taking his father’s history so lightly: â€Å"We were locked in all the intricate ways of guilt. † This is where Nam comes to realise that even though his heritage is rich with the verities that Faulkner talked about, he cannot write truthfully without feeling a sense of belonging to his Vietnamese culture or his father. Nam chooses to reach out to his father in attempt to understand and develop a sense of belonging to what he had written about. He uses his new perspective about his father and his father’s past to rewrite the story, and the pronouns â€Å"me† and â€Å"he† are used in the same sentences now, to show the son’s connection to his father: â€Å"He would see how powerful was his experience, how valuable his suffering – how I had made it speak for more than itself. He would be pleased with me. † Nam has chosen to change his attitude towards the relationship he has with his father and as a result can belong through his new understanding. All three texts communicate how changes in perspectives and attitudes towards belonging determine the level of fulfilment we can experience. Through these texts we can perceive that belonging is a choice and that our perceptions and attitudes towards belonging determine how fulfilling our lives are. If we can control our perceptions and attitudes towards belonging, we can effectively control how we belong, and as a result develop a higher understanding and awareness of our own identities.

Sin and Suffering Essay -- essays research papers

Sin and Suffering Is there a reason for sin and suffering? It is obvious the two are directly related in the Bible. In the Old Testament we see Saul/Paul feeling the wrath of God when he killed innocent people, as a king. Adam and Eve were expelled from the garden of Eden when they took fruit from a tree which God told them not to do. Today though, the relationship between sin and suffering is not so clear. We see poor, starving people in Africa. They suffer terribly, but there is no evidence that they haved sinned to the extent of being starved to death. Sin and suffering have been interpreted in different ways by different aspects of Christianity. Conservative Christians believe the Adam and Eve story to be literal history, and suffering is a direct consequence of their breaking of the covenant that Adam had with God. The Old Testament gives us an overall understanding of sin. Some beliefs include turning away from God and putting yourself before him. Not fufilling God's will or goals or rebellion or disobedience towards God. A classic view of sin is highlighted in Jeremiah (17.9) : 'Sin is that which sets up in place of God. It is an inner attitude of going against what is right, with it's basis in the heart.'; Is sin free will? Or is it something we are born with; something we have inherited from Adam? The Westminister Larger Catectism summarises the Biblical teaching of sin itself. It takes Paul's argument : 'The wages of sin is death'; in Romans.(6.23) Like this ve...

Choosing a Right University Essay

Choosing a university is a serious life-decision, because a university is a model of the real world and a place to stay for four years. In a university, we can chase for genuine knowledge, expand social networking, and learn about how to interact with people, etc. If we choose the wrong school, we might miss a lot of opportunities to learn and experience. In order to choose the right university, we have three important factors to consider: academic resources, activity resources, and accessibility. Since studying is the first priority for a university student, there is no doubt that we should first consider whether the school contains the academic resources that fit our interest . On one hand, if the students have interests in disciplinary fields, then they should choose a comprehensive university instead of a single field university. On the other hand, for students who have interest in specific field, they should choose the school that is dominant in that particular field. That is to say, to investigate whether the school owns the academic capability of the field that we are curious about is vital. Besides studying, how the students spend their free time is the second important factor to think about. Do the students spend all their spare time fooling around, or play on-line games? Or do they have various opportunities to experience life? In other words, we have to know whether the school offers chances of meaningful experiences for student to explore the world, such as international conferences, enlightened speeches, exchange programs, volunteering works and student clubs, etc. After viewing academic and extracurricular resources provided by the school, we can then take a look at the accessibility of the school. The reason why the accessibility of school need to be considered carefully is because there are still lots of things happen out of the campus. For example, exhibitions, intern, and speeches etc. all take place in the city center. As a result, we need to check whether we have the convenient access to the city center, for having chances to get connection with the real world. Choosing an ideal university is a complicated matter, but follow the factors which mentioned above might help us cross out some unsuitable options. To conclude, first is to know about the academic background of the school, then to see what extracurricular opportunities the school offers, and finally to know whether the access from to the real world is convenient or not.

How to Get Your MLA Citation Format Right?

How to get your MLA citation format right Well, the help is right here. When you are asked to write an essay or report in an MLA format, you might be confused how to reference your sources to avoid plagiarism. The MLA citation format is designed by the Modern Language Association, and the latest, 8th edition gives you simple guidelines to follow when providing direct quotes or referring to works you used to write your essay. It is mostly used for liberal arts, literature, and humanities course works. The requirements for in-text citation and reference list have been updated, due to the different types of electronic sources used by students. Find out below how to create a Works Cited page in MLA and avoid plagiarism. How to Format Your MLA Citation: General Guidelines Before you create your Works Cited page in MLA, you need to make sure that you get the order right. The following information is needed on the page in the following order: Author’s name Title of source (book or article Title of journal or collection Other contributors or editors Version number or â€Å"updated† information Number of the publication Publisher’s name Publication date Location of the publication Unlike in other academic formats, such as Chicago and Harvard Manual of Style , the date of the publication is in the very end of the citation. The updated 8th edition MLA style guide has simplified some of the references, so you can easily quote websites and online sources, too.Author’s InformationThe name of the author should be in a surname-first name order. If there is only one author, you need to write their full name, not only the initials, followed by a full stop. If there are two authors, connect their names with an â€Å"and†. If thereTitle PageThe titles of books should be written in Italics, but if you are using a website, the site’s title needs to be in quotes. When citing a journal article in an MLA format, you need to put the article’s title in quotes and the journal’s name (container) in italics. Music track titles should also be cited in italics.Container (collection or journal)As a general rule the container always has to be in Ital ics and title case. This includes the website where you found an article used as a source for your essay.Translation and CommentaryYou need to add this information after the basic (title and container) information, such as: â€Å"Translated by† or â€Å"Explanatory notes written by† followed by the name.Publisher and Publication DateIf you know the version of the source, you add this, followed by the publisher’s name and the date of the publication.Sample MLA Citation:Your MLA references should look like this: Contributors’ names. â€Å"Title of Resource.† Journal Name, Last edited date.In-text MLA CitationsYou can use direct or paraphrased quotations in MLA format. Unlike in APA and Harvard, you will not need to use the date when citing the source, only the name of the author, and the page number if you have taken an idea directly from a source, even if you paraphrased it. As a general rule, if you refer to the author in the same sentence, you will not need to add their name in the MLA format citation again, only the page number. For example, you can write the following sentence: â€Å"Greene claims that â€Å"urban neighbourhoods are declining† (226). You still have to note the page number for direct quotations, without the letter â€Å"p† or a full stop after the page number. If your MLA sources have more than one authors with the same surname, it is recommended that you use their first initial to identify them clearly in in-text citations. If there are two authors, write both of their surnames, and if there are three or more, only write the first author’s surname followed by â€Å"et al.†. When you quote indirect sources, you will need to add â€Å"qtd.in† and â€Å"name of the author† to your MLA citation.What are Parenthetical Citations?Any idea that you take directly from a source is a parenthetical citation, even if you do not quote it word-for-word. You always have to identify the source by page number to avoid plagiarism.What is the Main Change in the 8th Edition MLA Citation Guide?In previous versions, you were required to write web sources in a format that starts with http: or www. In the new version, you do not need to add either, simply start with the web address without the â€Å"www†.How to Format Your MLA Citation Page?You need to write â€Å"Works Cited† centred on the top of the MLA citation page. This is followed by tge alphabetical list of your sources used to write your essay. Order your sources based on authors’ surname. Do not start your source indented, but every second and following line of the same source needs to be indented half an inch. Do not put extra paragraph space between sources. If your Works Cited page is longer than one page, you do not have to use â€Å"Works Cited† on the next pages as a title. How to Check your MLA Referencing is Correct? There are several ways you can make sure that you have your MLA sources listed correctly. You might want to use the simple solution and use Google Scholar for referencing, however, it is not a hundred percent reliable. There are also tools you can use to create your MLA citations, such as citation machine. When you use the tool, you need to make sure that you select MLA 8th edition, as the references are created in 7th edition format as standard. Simply choose the type of source, and add your title and author, so you get your MLA references formatted for you. If you are not sure whether or not you have created the right format of citation or want to make sure you are not accused of plagiarism, and included all your sources, you can get in touch with our experienced academic editors at our site to help you out.Do you need help writing your Dissertation OR Custom Essay? Order Dissertation Today OR Call Now 855-997-2158Summary Article Name How to Get Your MLA Citation Format Right? Description Looking for some help on how to get your MLA citations right, then look no further, a brief guide is here. Author our site – Admin – Laura Publisher Name our site Publisher Logo

Free Essays on Taxes

Taxes2 Taxes From 1763, Americans had only to be convinced that an arbitrary ruler-whether Parliament or King-was violating their inherent rights, to feel that rebellion was justified. This conviction was bred in them by the series of events that occurred between 1763 and 1776. The language used to protest the British Acts was legal, and political. But the primary cause of the Revolution is economics. In theory the colonists accepted the principle that natural laws rather than royal decrees should govern the economy. In practice only the southern colonies were bound to England by the tobacco trade. The New England and Middle Colonies, unable to find markets in Britain, found prosperity by trading outside the empire. Any attempt to stop this trade would lead to rebellion and consequentially ensued. The idea of mercantilism where the channelizing of all trade through England, was a restriction upon economic prosperity of the New England colony. The major cause for revolution within the economic theory is of economic subordination of colonies to England. The Greenville Ministry passed a number of acts, but the main act of provocation to the colonists was the stamp act. The stamp act was protested upon the principle of "no taxation without representation". The stamp act was affecting virtually all the colonists, and restricted economic prosperity, thus it was protested by colonists. The Townsend Acts were also a factor in the economic theory, Sam Adams had said "The parliament was taxing illegally!", most colonists agreed, and a Taxes3 boycott of British goods resulted. When the British passed the Currency act, this left the paper money worthless, and the colonists had to rely (economically) on England for Hard Currency. The ma... Free Essays on Taxes Free Essays on Taxes Taxes2 Taxes From 1763, Americans had only to be convinced that an arbitrary ruler-whether Parliament or King-was violating their inherent rights, to feel that rebellion was justified. This conviction was bred in them by the series of events that occurred between 1763 and 1776. The language used to protest the British Acts was legal, and political. But the primary cause of the Revolution is economics. In theory the colonists accepted the principle that natural laws rather than royal decrees should govern the economy. In practice only the southern colonies were bound to England by the tobacco trade. The New England and Middle Colonies, unable to find markets in Britain, found prosperity by trading outside the empire. Any attempt to stop this trade would lead to rebellion and consequentially ensued. The idea of mercantilism where the channelizing of all trade through England, was a restriction upon economic prosperity of the New England colony. The major cause for revolution within the economic theory is of economic subordination of colonies to England. The Greenville Ministry passed a number of acts, but the main act of provocation to the colonists was the stamp act. The stamp act was protested upon the principle of "no taxation without representation". The stamp act was affecting virtually all the colonists, and restricted economic prosperity, thus it was protested by colonists. The Townsend Acts were also a factor in the economic theory, Sam Adams had said "The parliament was taxing illegally!", most colonists agreed, and a Taxes3 boycott of British goods resulted. When the British passed the Currency act, this left the paper money worthless, and the colonists had to rely (economically) on England for Hard Currency. The ma...

Free Essays on Ayn Rand Anthem

Imagine it’s five hundred years ahead of the present time yet the technology is as advanced as it was in the middle ages and it’s a collectivist social structure so out of reach that Joseph Stalin would roll over in his grave. Imagine the only source of light is a candle and that the only things known about the solar system are that the earth’s flat and that the sun revolves around the earth. This dream is Ayn Rand’s Anthem, a politically charged novel about a society that uses oppression and communism/collectivism as a way to keep their citizens in control. Anthem is a story with strong themes tying in directly with communism and collectivism and how the oppression of many can lead to the enlightenment of few. To begin, the rulers of this society either apply wild contortions of normal ideas or restrict certain things vital to humans in order to justify their collectivist ideals. The most blatantly abused ideal in the story that is used to corrupt minds is that all brothers are equal. These thoughts on men’s equality are inscribed in marble, â€Å"We are one in all and all in one. There are no men but only the great WE, one, indivisible forever† (19). Along with the misuse of the word â€Å"equality† there is also a lack of emotion in the people of this society. When people reproduce, the parents are chosen at random and once the baby is born it is put into the Home of Infants. Prometheus conveys the lack of nurture in the home of infants, â€Å"The sleeping halls were white and clean and bare of all things save one hundred beds† (21). The children of this society are a barren wasteland, void of all emotion, and as they grow they are deprived of more of the personal choices people in a normal society would make. Furthermore, once a child reaches the age of 15, he or she is assigned a job, they have no right to choose. Not only can they not choose jobs but friends are out of the question as well, â€Å"International 4-8818... Free Essays on Ayn Rand Anthem Free Essays on Ayn Rand Anthem Imagine it’s five hundred years ahead of the present time yet the technology is as advanced as it was in the middle ages and it’s a collectivist social structure so out of reach that Joseph Stalin would roll over in his grave. Imagine the only source of light is a candle and that the only things known about the solar system are that the earth’s flat and that the sun revolves around the earth. This dream is Ayn Rand’s Anthem, a politically charged novel about a society that uses oppression and communism/collectivism as a way to keep their citizens in control. Anthem is a story with strong themes tying in directly with communism and collectivism and how the oppression of many can lead to the enlightenment of few. To begin, the rulers of this society either apply wild contortions of normal ideas or restrict certain things vital to humans in order to justify their collectivist ideals. The most blatantly abused ideal in the story that is used to corrupt minds is that all brothers are equal. These thoughts on men’s equality are inscribed in marble, â€Å"We are one in all and all in one. There are no men but only the great WE, one, indivisible forever† (19). Along with the misuse of the word â€Å"equality† there is also a lack of emotion in the people of this society. When people reproduce, the parents are chosen at random and once the baby is born it is put into the Home of Infants. Prometheus conveys the lack of nurture in the home of infants, â€Å"The sleeping halls were white and clean and bare of all things save one hundred beds† (21). The children of this society are a barren wasteland, void of all emotion, and as they grow they are deprived of more of the personal choices people in a normal society would make. Furthermore, once a child reaches the age of 15, he or she is assigned a job, they have no right to choose. Not only can they not choose jobs but friends are out of the question as well, â€Å"International 4-8818...